Doodles Is No Longer An NFT Project?
The bold transformation from an art collection to a media franchise
GM DOers 🌞
The NFT space has become hypercompetitive.
Gone are the times when all a pfp project had to do was to simply release the collection and let the price moon. 🚀
Or were they ever there, really?
For those projects that were merely cash grabs, it certainly was.
But for the projects that had any intention of lasting beyond a hype cycle, that was never truly enough.
An NFT project is ultimately a business just like any other. There are running expenses, ambitions to grow, many decisions to make, and steady, reliable profits to be made on a regular basis. And this is where the problems begin to arise. 🤯
There seems to be a growing tension between the Doodles leadership and their community. The reason? Doodles wants to become a self-sustaining business that is more than just an art collection that’s fully subject to the whims of the highly speculative and volatile NFT market. 💰
They want to build something that lasts. They want to build a media franchise that goes beyond a simple NFT collection. And they want to do it without all of their holders breathing on their necks. Is that really too much to ask? 🤔
Let’s find out.
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Doodles Community Drama 🎭
The Doodles NFT collection, launched in October 2021, quickly became one of the most loved collections in the NFT industry. With its pastel aesthetic and dedicated community, the project has attracted a diverse group of enthusiasts.
But now there's some turbulence in the community.
One of the co-founders, Jordan "poopie" Castro, spilled the beans: they're aiming to be a media franchise, not just an "NFT project." He also took time to answer to some of the negativity surrounding this move:
This news, well, it ruffled some feathers. Doodles' floor price dropped, and the community's divided. Some people from the community think it's a boss move; others feel like it's a betrayal.
The debate is fueled by the fact that NFT projects often rely on strong community support for their success, and changing the game might not sit well with everyone.
Is it really so shocking that an NFT project wants to evolve beyond the volatile crypto market? Or should the community be more understanding of the fact that they're building a sustainable future?
It's an interesting debate that reflects the larger conversation around the growth and sustainability of NFTs in the mainstream.
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Building a Biz That Lasts 💼
Doodles wants to weather the NFT storm by building a sustainable business. They're all about that cross-media life: art, videos, collabs, movies, merch, toys—you name it, anything is on the table.
This diversification strategy will not only provide stability, but also help build a long-lasting brand with a broader audience.
But here's the thing: some community members can't wrap their heads around the fact that they're not shareholders. 🤷 They might have a stake in the art and a deep appreciation for it, but that doesn't mean they own the company behind it.
The project's team isn't beholden to them. Decisions need to be made for the project's growth and long-term success, not only to keep some holders happy.
Finding the balance between community engagement and autonomy can be a challenge, but it's essential for the project's future.
Autonomy and Vision in NFT Projects
Doodles' plan to become more than just an NFT project highlights the importance of autonomy and vision. The team has to make quick decisions, adapt to changes, and face the challenges of both public companies and startups (talk about a double whammy). 😵
As more and more NFT projects emerge, the key to long-term success will be finding the sweet spot between adapting to the evolving landscape, maintaining a strong connection with the community, and staying true to the original vision.
For projects that wish to grow beyond their initial scope, they will need to embrace innovation and be unafraid to take risks.
Doodles is a prime example of a project that understands the necessity of striking that balance. By expanding into different media, they're able to provide a broader range of value to their community, while also building a stable foundation for the future.
This bold move shows that the Doodles team is not only forward-thinking, but also ready to challenge the status quo.
Ultimately, the success of any NFT project depends on its ability to adapt and evolve. It's crucial for projects to prioritize long-term goals over short-term gains, even if it means making tough, unpopular decisions.
By doing so, they create a sustainable and successful brand that can withstand the inevitable ups and downs of the market, and create a legacy.
So, what do you think, DOers? Is Doodles on the right track by focusing on building a media franchise and prioritizing long-term success over short-term community appeasement?
Let us know with a simple 🚀 or a 👎 by replying to this email. We're excited to hear your thoughts! 📩
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Uncover More of Web3’s Latest News
Popular YouTube streamer and former pro esports player Dr. Disrespect released 10,000 “Founders Passes” NFTs for his debut first person shooter game: Source
AI artist Claire Silver announced her NFTs would be displayed at the Louvre Museum in Paris – which The Louvre denied shortly after. A mess ensued: Source
🟣 Hold on, DOers!
The “Academy” in Web3 Academy is there for a reason, so we’ve got some homework for you 😉
LISTEN
Check out our second episode of our wallet series, in which we interviewed Carlos Acevedo from Brave to talk about this browsers' own wallet. He explains its origin story, how does it work, why is it important for the browser and gives an interesting point of view about the future of wallets in general. Give it a listen!😉
Thanks for reading and we’ll see you on Wednesday! 🫶
Heads up, friends! This content is just for kicks and knowledge – it's not financial guidance. So have fun, learn a bunch, but don't forget to make your own informed decisions! 🧠🌟
What canny timing on this :P
As a member of the community there, it has been that "50/50" support as to what the team should do and how the lack of communication and social presence has affected the collection and community as a whole.
But I DO agree with both sides. Doodles is trying to take an approach where success and failure is not purely based on the community and want to strive to make a brand beyond just a simple NFT collection. I guess the biggest issue right now is that we are struggling to accept the lack of communication and updates on what is going on. Others do indicate there is a lot of work being done on the back end and that it is purposefully being done in secret.
Regardless I do support this approach and hope it does pan out the way the team at Doodles envisions it.
Kyle , loved the article and certainly agree with doodles long term vision