GM DOers! ๐
Say goodbye to all birds ๐ฆ because Twitter just rebranded to X. ๐
This isnโt only a change of name & logo โ itโs Elon Muskโs way of making Twitter the โEverything Appโ โ the WeChat of the western world. ๐
Weโll tell you all about what that means and how itโll work but first, why X?
Elon Musk has a bit of an X-obsession:
Founded X.com in 1999, which later morphed into PayPal ๐ฐ
His space exploration venture, SpaceX ๐
Recently, he unveiled his AI project โ X.ai ๐ง
The X-factor in Elon's ventures is no coincidence. His grand plan is to integrate them, birthing a super app that can do it all. ๐ฅ
In today's issue, we'll unfold
The new features introduced in X ๐
How X plans to incorporate crypto payments ๐ฐ
The concept and implications of an 'Everything App' ๐ฑ
Vamonos. ๐
๐ Lens Protocol: The Future of Social Media
Decentralized social media finally allows creators to own their content, data and followers. Thatโs why we choose to build part of our media platform on Lens Protocol.
X: Twitter's Transformation ๐ฆ
Twitter first began its transition to X in April, when the name of Twitter Inc. changed to X Corp.
And just two days ago, this transformation took flight as Elon Musk introduced the new logo. It's live on the web, though not on mobile just yet. ๐ฑ
Visit x.com today, and you'll find yourself redirected to what used to be Twitter. Once upon a time, PayPal owned x.com, but Elon reclaimed the domain in 2017.
Apart from that, thereโs no other notable changes to the ex-bird app. Only that โtweetsโ are now called Xs, and Elon says that the concept of retweets might need a rethink. ๐ค
But the dreams for X go far beyond retweets. ๐
Linda Yaccarino, Twitter's new CEO, talks about transforming X into the global town square. But what on earth does that mean? ๐ฅด
In essence, X aspires to be your go-to platform for:
Written content, in both long and short form ๐
Video and audio content ๐ฅ๐ต
Messaging ๐ฌ
And last but not least... Payments and banking! ๐ธ
Twitter (sorry, I meant X) has always strived to deliver high-quality audio, video, and messaging content. That's nothing new. What's excitingly fresh is the emphasis on payments, especially given X's plans to leverage web3 tech for this! ๐ค
Before we delve into the details of payments on X, let's clarify Elon's vision. ๐ญ
In a recent interview, Elon said he envisions X catering to people's financial needs so extensively that it might eventually become half of the global financial system! ๐คฏ
And thereโs evidence that X will use crypto to achieve this. His objectives are to create the most efficient database for managing money which enables the least amount of fraud, everything in real time and seamless usage in one app.ย
But will they use $DOGE? ๐
Letโs see what we know so far ๐
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Crypto Payments Within X ๐ธ
Recently, Twitter Payments LLC has secured licenses in various states to manage crypto payments. ๐ฅณ
This suggests that they have plans to integrate crypto payments in X. But Twitter experimenting with web3 tech isnโt something new.
You can already have a verified NFT profile picture and tip your favorite creators in Bitcoin. ๐ฅ
Yet, X seeks to go even further, striving to be everyone's choice for everyday transactions, whether that's a quick coffee run, a tip for a talented creator, or an online service exchange.
And the licenses they obtained recently โ that allows them to handle crypto payments โ suggest that crypto will be involved.ย
Twitter has also been working on Coins since late last year. ๐ช
Coins allow you to support creators who Tweet great content. However, back then, nothing pointed toward Twitter Coins having anything to do with crypto.
The release delay of Coins could be linked to the awaited approval of these licenses. And now that they've been approved, we could soon hear that X's Coins are, in fact, cryptocurrencies โ but weโre just speculating here.
Itโs even possible that theyโll announce $DOGE as X's native currency, or even Bitcoin, but ideally, theyโll opt for a stablecoin like USDC for its price stability, as it is pegged to the US Dollar.
But only time will reveal the native currency on X, and whether or not itโll be onchain (we certainly hope so).ย
In the meantime, letโs explore what an โEverything Appโ is. ๐
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The Concept of an Everything App ๐
The closest thing we have to an Everything App today is Chinaโs WeChat. ๐ญ
WeChat, launched in 2011, is China's most prominent social media platform, which transcends traditional messaging app boundaries.ย
As a versatile, all-in-one solution, WeChat caters to a multitude of user needs beyond social interactions. ๐ฃ๏ธ
From hailing rides, making payments, and tracking fitness, to scheduling medical appointments and accessing government services, all features are seamlessly integrated within the app, offering a simplified user experience.ย
And hereโs Elon Musk saying that heโll buy Twitter and then copy WeChat. ๐ณ
So-called โEverything Appsโ provide the optimal UX for users, who can solve all of their problems in a single app. Very convenient.ย
But why donโt such apps exist in the western part of the world?ย
The main reason revolves around who owns the platform in question. In China, WeChat is heavily controlled by the government.
In the west, because we donโt have any government-owned apps, regulation is very strict around these social platforms (Meta, Twitter, Snapchat etcโฆ)
Let's be real, no one wants Zuck to have all the power. Not even the government. ๐คทโโ๏ธย
Plus, adding payment options to these apps would mean a big blow for traditional banks, as people would flock to the easiest way to send and receive money. ๐ฐ
So, it's a tricky task Elon has set his sights on. Heโs taking on a lot of heavy competition. But if there's one guy who could make it happen, it's Elon Musk. ๐ช
Nowโฆ Whatโs the X-opportunity for creators?
๐ข We got SCAMMED. How did it happen?
Yup. As you may be aware, we got phished! ๐ฃ
In the process, we lost our Lens Protocol account. How did it happen? And how can we fix scams? Find out from our podcast from Tuesday!
Listen on your favorite podcast platform:
PRO Advice For Creators
This section is exclusive for our PRO members. Hint: Creators can make bank on X from now on. ๐ฐ
Letโs explore how ๐