Ubisoft’s Web3 Game Is Huge For This Space
Here’s Why Gaming Will Onboard Billions
GM DOers! 😎
Strap in, because Ubisoft, one of the largest game developers globally, is venturing into the blockchain realm with a brand-new game—Champions Tactics! 🎮
Are we finally on-track to ‘onboard the first 1 billion users in web3’ through gaming? I believe we are! 🌊
Today, we're diving into the growing wave of web3 gaming adoption and revealing how YOU can capitalize on big opportunities! 🏄♂️
First, let's dig into Champions Tactics (CT), Ubisoft's hot-off-the-press game:
CT enters the arena as a Player Vs Player Tactical 'RPG' game, promising an electrifying blend of strategy and role-playing. Check out the teaser:
CT is being built on the Oasys Blockchain – which people seem to know little about.
What we know is that Oasys is a proof of stake blockchain adept at managing many transactions (a necessity for gaming) without charging gas. ⛽
This suggests a possibly centralized layer, although we couldn’t find actual numbers on this.
Nevertheless, Oasys serves as a solid launchpad for Ubisoft's blockchain explorations. 🚀
To not scare away traditional gamers, CT used the word ‘experimental’ instead of blockchain in their Twitter bio & on their website.
Now, you might ask: "If blockchain tech is seen as scary, why bother introducing it into gaming?"
Excellent question. Let's unpack that. 📦
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Why Does Gaming Need Web3? 🎮
TL;DR: It hands over ownership of in-game assets to YOU, the player.
In the current gaming landscape, you can buy in-game items, but never really own them. After purchasing, you're free to use these assets within the game, but they're shackled to the platform and can't be sold or transferred.
Not to mention that you can be banned. Just a few days ago, CS:GO accounts tied to at least $2 Million worth of assets were banned.
To explain the current gaming landscape, I’ll continue with the CS:GO example: You can buy a sleek knife through Steam's marketplace, but once you do, you’re stuck with it.
If you want to sell your items, you need to sell it for a lot less off its original price on grey marketplaces. Not exactly user-friendly.
CS:GO, though, isn't exactly crying over it:
This is the industry standard. In-game items are NEVER truly owned by the player. This is a glaring issue when you consider that gamers shell out a staggering $74 Billion annually on in-game items they don't even own! 💸
To paint a clearer picture, let's look at the e-scooters that are all over our city streets:
Here’s how they work:
You find one on the street 🛴
Scan a QR code 📱
Pay to unlock the scooter 💰
Ride to your destination, leave it in a designated area, and pay for your usage ⏱️
Now, imagine if you had to BUY the scooter for a ride, but still didn't own it at the end of the day. Absurd, right? But this is pretty much the predicament facing gamers in the web2 world.
And once gamers realize the crappy one-sided economy, they’ll DEMAND web3 tech. That’s why, we think all gaming will be built on blockchain rails at some point in the future. And Robbie Ferguson, CEO of Immutable, agrees.
But there's a roadblock: People have a love-hate relationship with blockchain.
Ubisoft was cautious to use the term 'experimental' instead of blockchain, yet gamers figured out the web3 tech involvement and let's just say they weren't thrilled. You only need to glance at the comments on their teaser to see the backlash:
So, if web3 is the knight in shining armor for gamers, why are they rejecting it?
The answer is simple: They don't understand it. Gamers have NEVER owned their assets, so they don't perceive a problem and therefore, don't seek a solution.
Remember the early days of iPhones? No one knew they needed one until they had the chance to use it. Suddenly, everyone had to have one!
The same hurdle exists for web3. We don't yet have a prototype to demonstrate its potential benefits in gaming. Imagine Steve Jobs pitching an iPhone without buttons but without an actual phone to showcase. He'd have been shown the door!
Don’t worry though, good games are in the pipeline, and it's only a matter of time before we have a tangible web3 example. Keep scrolling to find out why!
📢 Check out our hot-off-the-press podcast!
Our convo with Rob Abelow about the future of music is out. 🚀
We talk about how new technologies like web3, AI and the Metaverse are changing the industry.
Check it out 👇
The State Of Web3 Gaming Adoption 🌊
We're not merely daydreaming about web3 games anymore. We're witnessing them bloom right in front of us, with leading web2 game developers venturing into our arena. 🚀
Let's spotlight some key events:
In October last year, Ubisoft backed Horizon in a funding round, helping the web3 game developer rake in a cool $40M.
If you're curious to learn more about this project, we've got a podcast featuring Michael Sanders from Horizon, available on YouTube, Spotify, or Apple Podcasts.
Ubisoft didn't stop there. Earlier this year, they launched Rabbids NFTs on Sandbox, capitalizing on one of their most popular games.
Ubisoft isn't the only one dipping its toes in the web3 waters. Epic Games, the force behind Fortnite, has plans to launch 20 games featuring NFTs.
In an exciting twist, Epic Games has joined forces with Nike’s dotSWOOSH, integrating digital collectibles into Fortnite. Catch up on that in our previous newsletter.
The gaming giant, Sega, recently shared their plans to develop a blockchain game.
And, not to be left behind, Square Enix has also thrown its hat into the ring.
It's clear as day: Web2 game developers see the potential of web3 and are eager to harness its power!
And they’re the ones who’ll onboard billions into web3 by building games with this tech. While Champions Tactics won’t become the biggest game in the world, it’ll be a GREAT experiment for Ubisoft to see what’s possible here. That’s why this is HUGE!
But there’s only 1 question left unanswered: How can YOU capitalize on this?
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How Can You Capitalize? 💰
Web3 gaming is inevitable. That’s hopefully your takeaway after reading this.
Reply with yes if that’s true!
Now…you're likely pondering the ways to hop on this train and profit from the vast potential. 👀
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